About Negativa
Negativa exists because most treatments feel overworked and underfelt.
They're full of images, but none of them say anything. Everything is polished, explained to death, and somehow already dated. You can tell when someone reached for a frame library because it was safe, not because it was right.
This tool is for the moment before that happens.
Negativa is a visual reference tool for directors, creatives, and agencies building treatments and pitch decks. It's built for the part of the process where the idea isn't finished yet, where you're still trying to get everyone in the room to feel the same thing at the same time.
What this is actually for
Images in a pitch aren't instructions. They're signals.
They're there to set temperature, posture, rhythm. They communicate tone faster than language ever will, and they let people lean into an idea before it has a name. A good reference doesn't explain the work, it makes someone want to make it.
That's the layer Negativa is designed for.
Why this isn't a frame library
Frame libraries are useful. We use them too. They're great when you need something finished, canonical, locked.
Negativa lives earlier than that.
It's built around the living internet. Current photography, personal work, fashion tests, street images, moments that haven't been cleaned up or approved by a brand team yet. The stuff people are actually looking at when they're trying to figure out what something should be, not what it already is.
This is the imagery that makes a treatment feel current instead of referential.
How it works
You search and you scroll. You don't overthink it.
You save what hits you in the chest or makes you pause for half a second longer than the rest. You group images that share a feeling even if they don't make sense together yet. You build a visual argument for an idea that's still forming.
The interface stays out of the way because it's not the point.
About use and credit
Negativa is for internal creative research.
The images you collect here are meant for mood boards and pitch documents, not for commercial reproduction. Attribution is preserved and sources are always visible. If the work makes it into the world, the credit should follow it.
This isn't about taking images. It's about seeing clearly and communicating honestly.
About resolution
A lot of the best reference images aren't perfect files. They're screenshots, small, compressed, imperfect. That's part of why they're useful.
Negativa includes tools to help references read cleanly in decks and presentations so ideas don't get lost to bad compression or messy exports. The goal isn't to replace original work or pretend ownership. It's to keep momentum when things are still fragile.
That's it. No mythology. Just a better way to think visually when it actually matters.